This entry was posted on Thursday, March 4th, 2010 at 4:39 am and is filed under Business, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.
To create a website may seem like a daunting task, but the rewards can be great, especially for a business site. If you do it right, you can expand your base of customers, and increase your profits. But in the process of coming up with a site, however, you’ll have to remember a few things:
1.Establish the purpose of your site. What do you intend your site to do for your business? Is it a simple FAQ about your company? Or will it be more complicated, where your customers can make orders, transact online, or give you customer feedback? Listing your objectives will let you (or your programmer) know what functions are best suited for your site.
2. Avoid information overload. Some Internet newbies think that they should put as much information as they can into one page, so the clients will see everything they should know about the company. But in reality, users tend to be turned off when they see a lot of text. Keep those paragraphs short, and divide up your information into different, well-organized pages. This way you’ll keep your potential clients’attention.
For that same reason, keep your layout clean when you create a website. Avoid long blocks of text, especially text that will require your user to scroll down. You want them to see only the most important information, and then if they want to know more, give them other pages they can look at for further information.
3.Readability is important. Not only does your site have to be well-organized, but it should also be easy on the eyes. Break up long blocks of text with images. Avoid large letters (in net etiquette, large fonts and capitalizing all your letters is tantamount to screaming at people). Keep your site’s color palette limited, and use colors that are easy to read text on. You want your user to keep on reading, so you want to make his experience as comfortable as possible.
4. Finally, update your site as much as you can. If you work in an industry that has trends, like say, real estate, or cars, then you want to have only the most recent information there to show that your business is up-to-date. If you intend to create a website that will be updated often, you’ll want to look into a dynamic site with a content management system. If your site only contains your company information and contact information, then a simpler, static website will do the job.
To create a website for your business may improve your profts. But to do so, you have to design an effective site. It helps to first determine what exactly you want your site to do for your business. This will determine the content of the site. Also remember to keep your layout clean, and easy on the eyes. To keep users from getting bored, don’t present too much information all at once.
- Tem Balanco





