Internet Marketing


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    PR Web (press release)
    This Comes As A Part Of Their New Search Engine Marketing Webpages That Were Previously Announced. Soon, we will have a brand new top navigation for our customers to more easily find the search engine marketing services they need.

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    MarketWatch (press release)
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    According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing ...


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  • Sybase to boost marketing spending in four areas
    BtoB Magazine
    As marketers in general, we want to figure out how to squeeze the costs out of our proven marketing platforms.” Sybase will cut spending this year in search engine marketing and virtual events, and keep its advertising, events, PR and website budgets ...


  • Google reveals Superbowl search trends
    Vertical Leap News (press release)
    In a hotly anticipated rematch between the New York Giants and New England Patriots in this year's Superbowl, search engine giant Google has revealed the top trending search during the game was, in fact, Madonna. Search Engine Watch cites the top five ...

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  • Nicole Wagner to speak at Social Media Summit February 23rd in Alsip
    PR Urgent (press release)
    At the event, Wagner will present “Capitalizing on Search Engine Marketing to Website Optimization Techniques” and cover topics such as how to get a business found online and drive Internet leads. “Every business should understand how search engine ...

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Small company owners are well aware of the prices of copier and printer toner. But what you may not know is that compatible toner cartridges are inexpensive and completely safe for use in printers and copiers. Not very long ago, a client informed us of what happened when he purchased a large amount of compatible Oki c5510 toner cartridges.

Frank McNamara is a project manager. He is employed at a regional restaurant supply business that is reasonably sized. After some extensive research, Frank learned that Okidata toner was available at a much more reasonable price than the toner he had been purchasing. The toner that he used, the Oki c5510 toner, was available online. By purchasing the cheaper toner, he saved the business a ton of cash.

He asked that the compatible cartridges be installed in the company’s two hundred Okidata 5510. He was skeptical of the exercise until he found that the compatible Okidata 5510n supplies had the same quality as the name-brand toner he had been purchasing at a much higher price. Frank wrote that “I checked out some of the copies personally and they looked good.”

Compatible Oki c5510n supplies are made by distributors using the same or even better inks or components as the original manufacturer. The compatible Okidata c5510n toner cartridges are stringently tested to assure the same quality. So you can be sure that when you purchase the cartridge, you are purchasing a 100 percent compatible, quality cartridge at a fraction of the original price.

Frank’s story didn’t end there, though. Three months down the road, Frank was selected as manager of the month, partly due to his cost-cutting strategies. His company was so impressed with the amount saved, they asked Frank to take over toner purchasing for the entire company, which ended up saving them tens of thousands of dollars each year…all this by switching to the compatible Oki 5510 toner.

Frank’s letter can be inspiration to each of us who are looking for those little ways to cut expenses and boost the revenues of our companies. Ask your toner supplier if they have compatible Oki toner cartridges, and do the price comparison yourself, to see how making a little change can make a huge difference.

New toner cartridges for copiers and printers can be prohibitively overpriced, but did you know that there’s an easy way to cut this expense significantly? One of our clients saved a lot of cash for his company by converting to compatible Oki toner. These cartridges worked just as well as the cartridges in his company used, the Okidata c5510n toner cartridges, but at a fraction of the cost. Our client was rewarded with a large career boost for his cost-cutting choices. It might benefit you to look into switching to compatible cartridges the next time you need to replace your toner.

- Ben Pate


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