Internet Marketing


  • New Search Engine Marketing Website Copy Announced By ...
    Houston Chronicle
    This Comes As A Part Of Their New Search Engine Marketing Webpages That Were Previously Announced. Today, ArticleSearchEngineMarketin.com announced that they would be adding new website copy for their new search engine marketing web pages they are ...

  • MSU hosts Feb. 15 class on search engine optimization
    Montana State University
    BOZEMAN - An evening class at Montana State University helps people learn to improve how well their Web pages appear in online searches. The course, called "Search Engine Optimization," takes place on Wednesday, Feb. 15, from 6:15-9:15 pm The course ...

  • Myriad Interactive Media Enters into Contract with Edgewater Wireless
    MarketWatch (press release)
    Myriad will also manage and design custom tailored search engine campaigns under its Search Engine Marketing division and will direct targeted traffic from both Google & other PPC advertising networks. "Edgewater Wireless is pleased to be working with ...

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  • Search Marketing Tips to Improve Search Results
    Sparxoo
    According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing ...


  • Room 214's Jason Cormier to Share Social Media Expertise During Executive ...
    MarketWatch (press release)
    Cormier writes monthly for one of the top social media columns on Search Engine Watch and leverages over 15 years of interactive development and digital marketing experience to help iconic brands like Hello Kitty, Verizon Wireless, Travel Channel, ...

    and more »

  • Online Media Direct Ltd


  • Paul Slack Named President of Splash Media U
    DigitalJournal.com (press release)
    He got his first taste of web marketing consulting in the 1990s as the Internet began to make its presence felt in the business world. Those early days gave him a strong foundation in search engine marketing/search engine optimization (SEM/SEO).

    and more »

  • Sybase to boost marketing spending in four areas
    BtoB Magazine
    As marketers in general, we want to figure out how to squeeze the costs out of our proven marketing platforms.” Sybase will cut spending this year in search engine marketing and virtual events, and keep its advertising, events, PR and website budgets ...


  • Google reveals Superbowl search trends
    Vertical Leap News (press release)
    In a hotly anticipated rematch between the New York Giants and New England Patriots in this year's Superbowl, search engine giant Google has revealed the top trending search during the game was, in fact, Madonna. Search Engine Watch cites the top five ...

    and more »

  • Nicole Wagner to speak at Social Media Summit February 23rd in Alsip
    PR Urgent (press release)
    At the event, Wagner will present “Capitalizing on Search Engine Marketing to Website Optimization Techniques” and cover topics such as how to get a business found online and drive Internet leads. “Every business should understand how search engine ...

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As a dedicated dancer or busy dance studio business owner, you may not have had the time to think about creating a dance website. Perhaps the promotion of dance, the display of your artistry, or the marketing of your business seems less pertinent to a dance professional than other kinds of artists, such as painters and musicians. After all, dance is all about movement and motion. How do you best translate your artistry to the static web pages of a dance site?

The availability of multimedia software packages plus the adoption of broadband internet now allows the beauty and artistry of the body to be communicated through a website much as it is in person. Through the use of this software and inexpensive video equipment, even relative novice can develop a dance site replete with interactive functions and multimedia.

Although flash animation has a significant learning curve, it’s not longer a given that one has to hire a site design professional to program real-life video, animation, or interactive elements. If committing the necessary time to learn the software isn’t an option, one may instead hire a freelance web company or designer.

Besides opening up the world of interactivity to the amateur web designer, the ease-of-use of these modern web design tools has decreased the expense of professional services. An online search for web design firms will reveal many great companies with experience developing and deploying whatever kind of site you have in mind.

It is not a must for a website for dance studio to use interactive content or video because it is used for making the site attractive and keeps the interest of the viewer for a longer time. It may be better for you for starters to make a simple static site which is more practical. This type of dance site is not only easier to make but it is much faster too.

You can still provide prospective clients and visitors with valuable information about your business or your art through a basic website. You can offer examples of your services, class schedules, price lists, photographs of your art, and educational content in the form of graphics and text. More advanced “fancy” features, such as interactive content, animation and video can always be added later.

As a dancer, or the proprietor of a dance studio, you may not have spent much time considering the creation of a dance website. Promoting your business through a dance site may not seem as relevant to a dancer as it does to other artistic professionals. We take for granted that web sites are a great way to communicate static images and sounds, but how do you communicate dance and dance movements via a website for dance studio? The availability of modern multimedia software packages now allows the beauty and artistry of the body to be communicated through a website much as it is in person.

- Fred Wild


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