Internet Marketing


  • New Search Engine Marketing Website Copy Announced By ...
    PR Web (press release)
    This Comes As A Part Of Their New Search Engine Marketing Webpages That Were Previously Announced. Soon, we will have a brand new top navigation for our customers to more easily find the search engine marketing services they need.

  • King of How To News


  • Myriad Interactive Media Enters into Contract with Edgewater Wireless
    MarketWatch (press release)
    Myriad will also manage and design custom tailored search engine campaigns under its Search Engine Marketing division and will direct targeted traffic from both Google & other PPC advertising networks. "Edgewater Wireless is pleased to be working with ...

    and more »

  • Search Marketing Tips to Improve Search Results
    Sparxoo
    According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing ...


  • Room 214's Jason Cormier to Share Social Media Expertise During Executive ...
    MarketWatch (press release)
    Cormier writes monthly for one of the top social media columns on Search Engine Watch and leverages over 15 years of interactive development and digital marketing experience to help iconic brands like Hello Kitty, Verizon Wireless, Travel Channel, ...

    and more »

  • Online Media Direct Ltd


  • Paul Slack Named President of Splash Media U
    DigitalJournal.com (press release)
    He got his first taste of web marketing consulting in the 1990s as the Internet began to make its presence felt in the business world. Those early days gave him a strong foundation in search engine marketing/search engine optimization (SEM/SEO).

    and more »

  • Sybase to boost marketing spending in four areas
    BtoB Magazine
    As marketers in general, we want to figure out how to squeeze the costs out of our proven marketing platforms.” Sybase will cut spending this year in search engine marketing and virtual events, and keep its advertising, events, PR and website budgets ...


  • Google reveals Superbowl search trends
    Vertical Leap News (press release)
    In a hotly anticipated rematch between the New York Giants and New England Patriots in this year's Superbowl, search engine giant Google has revealed the top trending search during the game was, in fact, Madonna. Search Engine Watch cites the top five ...

    and more »

  • Nicole Wagner to speak at Social Media Summit February 23rd in Alsip
    PR Urgent (press release)
    At the event, Wagner will present “Capitalizing on Search Engine Marketing to Website Optimization Techniques” and cover topics such as how to get a business found online and drive Internet leads. “Every business should understand how search engine ...

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The key to any well run business is in it’s business procedures. From McDonalds to General Motors, these businesses have perfected the procedures that have made them into massive global companies. It’s just as important for you to do the same for your online business. We will cover the process for creating the procedures below.

The initial thing is to know the procedure that you want duplicated. Know it inside out or find someone who knows it inside out to give you a hand in the following steps. Whoever is documenting the procedure, they need to know it well enough to explain it to someone else.

Next, you are going to write down all the steps to the procedure. I suggest that you use a numbered list and that you keep the steps in their correct order. Only use command words: shall, is required to, should, will and must. Avoid weak words that give options: optionally, can, and may. Ensure that you can follow the steps that you have written down.

Third, add a visual presentation of the procedure. If the procedure takes place on a computer use Camtasia Studio or CamStudio to record you going through the steps. Make sure you inform the person who will be listening of what you are doing at each step for clarity. If the procedure is not performed on a computer, then add pictures or illustrations to the written instructions.

Lastly, get feedback from the people who are performing the procedures and continuously update your procedures so that they become more concise, clear and quick to perform. Procedures are not a fire and forget kind of task, they should be the cornerstone of any great business and need to be frequently refreshed.

“The PayPal Kunaki Integration Software will allow you to set your entire sales, production and fulfillment process on full autopilot.” -Ernie Sandan. Here is the URL: PayPalKunaki.com

- Ernie Sandan


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